Anota AI's Influencer Program

Enhancing the experience of Anota AI's influencer program with a performance-oriented redesign and connection with creators.

About the project

The influencer program was created to bring content creators closer and strengthen the promotion of Anota AI's product through authentic recommendations.

I was responsible for the redesign of the website, focusing on boosting results and making the experience more attractive and efficient for new partners.

Challenges

Less engaged users

The old state of the page header did not provide reasons to engage the user. The lack of images of the product or the influencer that referred them to the landing page affected its conversion potential.

Low confidence in the product

Visual absence of influencers

Less engaged users

Low confidence in the product

Visual absence of influencers

Less engaged users

Low confidence in the product

Visual absence of influencers

Solutions

Use of product images

A new header was created so that the user could have an initial contact with the product while still maintaining a visual reference of who recommended them to the page. Furthermore, the entire journey of the site was designed to showcase the full potential of the product.

Social proof with data

Influencer presence in the header

Use of product images

Social proof with data

Influencer presence in the header

Use of product images

Social proof with data

Influencer presence in the header

1. Research

In order for the redesign of the page to be successful, it was necessary to understand the pains and difficulties that the team responsible for the influencer program at Anota AI was experiencing.

With that in mind, I kept in very close contact with the team and made my first discoveries.

The program was struggling with the results from the influencers, and because of this, there was a high turnover in partnerships, while only a small base remained stable within the program.

Understanding the problems of the page meant helping Anota AI and the influencers perform better.

+80%

from the influencer base had not completed 2 months participating in the program.

2. Ideation

From the beginning of the project, great importance was given to the final product of the page header.

Considering that this would be the only section that would undergo adaptations to meet all influencers, the goal of the ideation was to find a visual alternative that could fit an image of the product alongside a representation of the influencer who directed the user to the page.

Another important matter of this stage was finding ways to prepare the user for a potential conversion. The user journey was reconsidered so that the product qualities and brand trust could be highlighted.

Page wireframe.